In the modern landscape of consumer preferences within the food industry, the emphasis on health and wellness has gained remarkable momentum. Awareness regarding the vital role of food and nutrition in daily life has surged, offering promising opportunities for innovative products and new businesses.
Consumers, prioritizing their wellbeing, seek products offering tangible benefits and genuine nutritional value. Accelerating trends, such as digestive wellness, high protein, sugar reduction, gut health, free-from diets, and active nutrition, are propelling the launch of novel products, catering to evolving consumer demands.
Protein products are going mainstream
Protein continues to enjoy a positive association as an important nutrient meeting diverse health needs. Consumers desire protein from identifiable sources. Milk protein, an exceptional source of high-quality protein in its natural form, stands out in this regard.
High-protein dairy goods are challenging to manufacture because added protein often gives dairy products an undesirable taste and grainy texture. Valio has developed recipes with Valio Eila® PRO milk powders that provide reformulation of products easily. Our solution can be seamlessly integrated into the current dairy production processes, resulting in an end product with an excellent texture and taste.
Digestive wellness and the appeal of lactose-free products
A considerable number of people worldwide struggle with digestive problems, which is driving the growing interest in digestive health. People need equal access to all dairy favourites without compromising on nutrition, taste, or wellbeing. Why not make the same dairy products available for all consumers by removing the lactose?
This trend presents an opportunity for dairy producers to offer lactose-free alternatives. With help from Valio, you could tap into the potential in your market, starting with lactose-free milk powders or lactose-free milk. You can also build a full dairy portfolio including yoghurt, flavoured milks, RTD products, desserts, and ice cream.
Moving from price competition to adding value
Shifting from a price-centric approach to one that emphasizes value involves enhancing the overall product offering. By emphasizing value-added products, it allows businesses to differentiate themselves, build stronger customer relationships, and establish a unique position in the market.
Finnish food company Valio focuses on dairy ingredients and solutions for health-conscious consumers
With an arsenal of 300 patents, Valio knows how to help dairy manufacturers create value-adding products increasing the competitiveness while also responding to the food trends. Valio’s market proven technologies can also assist in developing more nutritional, sugar-reduced, and high-protein products or entering the lactose-free market. Valio can help you meet the profitability, business, and sustainability objectives of the modern food industry. Give your brand and products more potential and leverage with us.
Let’s co-create growth together.