Marking its first year, the “EU Organic Food – Good Choice” campaign has achieved notable success in promoting premier European organic products within the United Arab Emirates (UAE). This EU co-financed initiative made a significant impact at two major UAE food fairs: the Abu Dhabi International Food Exhibition (ADIFE) and The Middle East Organic & Natural Expo in Dubai.
Throughout these events, the Polish delegation, representing the project, showcased an extensive selection of European organic products, adhering to the stringent standards of European organic farming. This collection encompassed a variety of grain products, a diverse array of fruits and vegetables, along with honey, dairy, and meat products. The exhibition booth stood out for its superior product quality and exceptional service, fostering productive connections with local distributors and importers. These engagements pave the way for enduring collaborations and broaden the reach of European organic commodities in the markets of the Middle East.
A highlight was the press conference held during the Dubai fair, where Tomasz Rola-Stężycki of the National Association of Polish Organic Food Producers and Processors “Polska Ekologia” detailed the campaign’s objectives and upcoming initiatives. These include study tours to Europe and the integration of European organic foods into the UAE’s Restaurant Week.
Pawel Krajmas, president of the “Polska Ekologia” association, shared his enthusiasm: “The first year of ‘EU Organic Food – Good Choice’ campaign in the UAE has been a source of great pride. Our participation in prestigious fairs and hosting a press event have significantly boosted awareness and interest in EU organic products. We’re excited to embark on our second year, focusing on further initiatives and introducing more European organic products to the UAE market, all while championing sustainable agriculture and healthy living.”
We extend our gratitude to all partners for their invaluable support during this inaugural year and eagerly anticipate continued success in the UAE. We cordially invite you to explore our campaign’s website at euorganicfood.eu, available in English and Arabic, for a wealth of information on our ongoing and future endeavors.