The MENA Restaurant Community, a collective of restaurant industry leaders, has joined forces with Greeneration, a Dubai-based vertical farming company, for a business breakfast focused on the central theme of sustainable dining. The event, aptly titled ‘Elevate Your Menu: Farm to Fork,’ took place in Jumeirah, Dubai.
The event focused on the market’s increasing demand for sustainability solutions and brought together renowned restaurateurs from Hookahpalace DIFC, The Hide, Artisan Bakers, Late Lounge Café, Masha and the Bear, and Pavlova Café. Discussions revolved around sustainable practices, innovative farming methods like vertical agriculture, and integrating fresh, local produce into restaurant menus.
Filipp Klestov, Key Account Manager at Syrve and event facilitator said, “We aimed to broaden restaurateurs’ understanding of high-tech agriculture. In line with our community’s focus on creating memorable dining experiences, we partnered with Greeneration, whose microgreens and edible flowers add a unique touch to dishes. This collaboration provided chefs with valuable insights into incorporating these fresh, local options.”
Since its establishment in 2020, the MENA Restaurant Community has been a driving force in uniting the leaders of the UAE and Middle East hospitality industry. The community’s ongoing efforts to foster collaboration, knowledge sharing, and discussions on current challenges have significantly contributed to enhancing the region’s restaurant scene, a fact we can all be proud of.
The MENA Restaurant Community is unwavering in its commitment to its series of business meetings, demonstrating its dedication to consistently bringing together industry leaders for engaging discussions and insightful presentations.