Rockstar Energy Drink announced the launch of Rockstar Focus, the newest addition to the brand’s growing energy portfolio, created to give consumers a drink that delivers on energy and a mental boost to help increase focus.
Made with innovative ingredients like Lion’s Mane, a mushroom used in traditional eastern cultures, and providing 200 mg of caffeine, Rockstar Focus gives consumers functional energy and a mental boost to tackle the day and be the best version of themselves. The new zero sugar, calorie-free beverage features a boost of caffeine to improve focus and cognition. It is available in three sugar-free flavors – Lemon Lime, White Peach, and Orange Pineapple.
“At Rockstar Energy, we are constantly looking for ways to meet our consumers’ needs. Our fans have always relied on our products for energy, but we knew there was also an opportunity to create a product that could give a mental boost and support focus,” said Fabiola Torres, PepsiCo General Manager and Chief Marketing Officer of the Energy Category. “Additionally, we found that sixty-four percent of our consumers share a heavy interest in the ingredient, Lion’s Mane. With these clear insights, our team was able to transform and expand our portfolio of offerings to include the revolutionary, new Rockstar Focus.”
“Our new Rockstar Focus formulas are uniquely crafted to include the optimal blend of cutting-edge ingredients and the power of caffeine, setting a new standard to deliver not just energy, but mental focus. Through our proprietary design process, we artfully curated each flavor to provide the consumer with an energizing and refreshing taste experience,” said Danielle Barbaro, Vice President R&D at PepsiCo Beverages North America.