FrieslandCampina, a global leader in dairy products, celebrates the acknowledgment by the Access to Nutrition Initiative (ATNI) of the expanded scope and implementation of its Breast-milk Substitute (BMS) marketing of infant foods policy. ATNI assessment shows FrieslandCampina’s high level of compliance with both local regulations and internal company policies.
In ATNI’s BMS Marketing Index 2024 ranking 18 companies, FrieslandCampina shows the highest score for policies and management systems, reflecting the commitments around the different provisions of the International Code of Marketing of Breast-milk Substitutes, and the extent to which commitments are upheld for different product categories and across the markets it operates in.
Harvey Uong, President FrieslandCampina Specialised Nutrition said: “We are thrilled with ATNI’s recognition of our efforts to strengthen our BMS marketing policy. This acknowledgment underscores our dedication to promoting healthy nutrition choices worldwide to all people, at all ages, and our unwavering commitment to responsible marketing practices. While we are pleased with the level of compliance observed, it’s important to recognise that ATNI’s criteria for evaluating marketing compliance differ from local codes and laws. We firmly believe that individual countries are best positioned to determine appropriate marketing practices within their national contexts, aligned with their public health objectives.”
FrieslandCampina remains committed to upholding the highest standards of marketing ethics while respecting and complying with relevant local regulations and industry guidelines. FrieslandCampina recognises that breastfeeding is the best way to ensure healthy growth and development of infants during the first months of life. Therefore, we support the WHO recommendation to exclusively breastfeed during the first six months of life and continue breastfeeding until the child is two years old or older, combined with the introduction of safe and appropriate complementary foods.
