The event, known as the Africa Food Show Morocco (AFS Morocco 2023), commenced recently and will run until November 23, 2023, at the Office Des Changes in Casablanca.
Marking their debut as exhibitors at the event, M. Matt, the managing editor of Food Business magazine and Gulf Agriculture, expressed satisfaction with the positive feedback and support received from professionals in the food industry who visited their booth.
Emphasizing the significance of AFS Morocco, he highlighted it as an ideal B2B platform for global food and beverage suppliers aiming to expand their presence in Africa, covering the entire value chain from farm to fridge.
The event, strategically positioned as “The Right Time & Place,” provides an exclusive opportunity for participants to explore new territories, expand export activities, and engage with global companies. Over the course of three days, exhibitors and visitors at the Africa Food Show can interact, discuss partnership agreements, finalize agency and distributorship contracts, and develop new market strategies and cooperation procedures.