NRTC Fresh, the leading importer of fresh fruits and vegetables in the UAE, is preparing for the summer by promoting the consumption of fresh produce to give a boost of hydration amongst consumers during the summer season. Sourcing an extensive array of fresh fruits and vegetables both locally and internationally, NRTC Fresh empowers UAE residents to nurture healthy eating habits and develop long-term well-being through its diverse offerings.
The UAE’s hot climate during the summer months poses many reasons to consume more fresh fruits and vegetables. Maintaining adequate hydration and energy levels is vital to the human body’s optimum functionality during high temperatures. Consequently, fruits such as watermelon, cucumber, and various berries play essential roles in boosting hydration and sustaining activity throughout the day. Likewise, vegetables such as carrots and greens such as broccoli and artichokes are rich in fibre and aid digestion. This is critical as the body tends to divert energy away from the digestive function to cool down its internal temperature when exposed to hot conditions.
“Aside from their refreshing natural flavours, fresh fruits and vegetables are known for their nutrient-rich properties and antioxidants, which help reduce the risk of disease. During summer, health considerations rise along with temperatures as consumers tend to intake unhealthy chilled food and beverages to relieve themselves from the heat. Substituting heavily processed cold snacks and drinks with fresh fruits and vegetables is ideal for boosting the immune system and revitalizing the body amidst a hot climate. We believe that healthy consumption has a place in everyone’s lives, and we aim to educate the public and support them with the means for this through our fresh produce,” says Mr. Mohammad Nassar, CEO of NRTC Group.
NRTC Fresh has developed its product range to include various fresh fruits and vegetables that promote healthy consumption. During summer, the most popular in-season produce features mangoes, tomatoes, lemons, and more because of their refreshing and hydrating qualities. With a host of new launches such as its all-natural Juice range and a dedicated organic section selling locally-produced fruits and vegetables, NRTC Fresh continues to place the health and safety of its consumers at the forefront of its decisions.
For more information, visit www.nrtcfresh.com.
