At Vitafoods Europe, functional ingredient expert Taiyo will present brand new concepts which address current consumer trends, such as healthy ageing, sports nutrition and clean label products. The company will showcase new additions to its Sunfiber® portfolio – an all-natural, 100% soluble dietary fiber – as well as its new Sunfiber® Water Concept, an optimum hydration offering with health-boosting properties. It will also present Sunphenon EC, known for its high polyphenol and catechin content with proven antioxidant effects. Other highlights at the Taiyo stand include functional ingredients such as concentrated Moringa seed extract and new Vegemeat concepts.
With Sunphenon EC, Taiyo offers a new variant in addition to existing green tea extracts. This product in the Sunphenon range is rich in epicatechin, which is found predominantly in cocoa and green tea, and has a proven positive effect on the cardiovascular system. Furthermore, a decrease in morbidity and mortality from cardiovascular diseases is associated with the consumption of flavanols. Therefore it is perfect for elderly people or other consumers who have problems with muscle health, such as muscle atrophy. The product has been specially developed for use in instant tea sticks, instant beverages or supplements.
Vitafoods visitors will also be able to learn more about Taiyo’s Chia Protein XiaPure®. Chia seeds are a real health-booster: They contain essential amino acids necessary for good health and they are an excellent alternative source of protein for sports nutrition. With XiaPure®, a finely milled, high-quality vegan protein powder from Chile, Taiyo provides a new formulation for their Vegan Protein Shake. The chia protein makes the mouthfeel much smoother and Taiyo’s ingredients: Sunfiber®, Raw Coffee Powder and SunActive® Zinc deliver added nutritional value. The concept can be used for ready-to-drink shakes or protein-enriched ice cream, and is available in three different flavours.
The third innovation Taiyo is presenting is the Sunfiber® Water Concept. With this novelty, Taiyo addresses different target groups, including the ageing population. This generation often does not consume enough water or vital nutrients. This unique concept, however, allows for the production of isotonic drinks that contain less sugar and additional dietary fibre, allowing for much higher bioavailability of minerals. It is also possible to customize such beverages by adding more active ingredients such as Q10 or curcumin, depending on the target group. For example, children or athletes could benefit from the Sunfiber® Water Concept, as these groups are dependent on a targeted nutrient intake.
Other highlights at the Taiyo stand include the various Sunfiber® Blends with different added health benefits, as well as Moringa, a standardised leaf powder with 1% glucomoringin that has anti-inflammatory properties, and new concepts surrounding the pea-based meat alternative Vegemeat for various consumer groups.
Dr Stefan Siebrecht, Managing Director at Taiyo’s German subsidiary, says: “The Corona crisis has had a major impact on consumers interest in healthy eating. More and more people are questioning the ingredients in a product, and increasingly want natural and plant-based alternatives. Taiyo presents solutions and products with which the industry can meet these demands. ”
 Heiss, C., C. L. Keen and M. Kelm (2010). “Flavanols and cardiovascular disease prevention.” Eur Heart J 31(21): 2583-2592.