Rigid plastic tags, metal twist ties and clip bands might be a familiar sight on packaged bread and other bakery products, but today’s eco-conscious consumer is demanding more than just familiarity.
UK-based company We Seal disrupted the British market in the 1980s, introducing a metal-free bag closure that was resealable, thermal print compatible, safe if swallowed and fully recyclable. Over 95% of bakeries in the UK have used this method ever since – including industry giants such as Hovis, Warburtons and Allied Bakeries.
As low-density polyethylene (LDPE) bags are widely considered to be the most effective at keeping products fresher for longer, We Seal developed a polypropylene sealing solution which could be recycled along with the host bag. This design choice also solved other serious issues which come with rigid closures: sharp edges that present cut hazards, and risk of choking if accidentally swallowed.
With the need for modern bakeries to abide by strict quality control practices and provide full traceability, another thing that We Seal closures offer is the ability to print a lot of information directly onto the closure. With plenty of space for “use-by” dates and batch codes, there’s even room for a logo, web address, QR code or marketing message. No more hunting for information on the bag!
Citing sustainability and aiding the fight against food waste as some of its core values, the company’s unique approach has resulted in bag closures which contain up to 80% less raw material than other methods, yet still achieve a tight, resealable close that extends freshness.
Producing over 4 billion closures annually, with sealing machines on 6 continents and supplying some of the most respected bakeries in the world, We Seal certainly has big ambitions for something so small.
Recent expansion has seen them acquire customers in Dubai and Jordan and it seems only a matter of time before this innovative, modern sealing solution is snapped up by bakeries across the whole region.
For more information, visit www.weseal.com