It’s all about sustainability. From foodstuffs and tableware to machinery and the contract sector, a “green new wave” has run through all parts of the ho.re.ca industry. According to data derived from specialized sources and analysed by HostMilano, the world leading trade fair dedicated to the Ho.re.ca. sector, this has happened as a result of the increasingly widespread use of technology and innovation, two key areas that in recent months have accelerated the shift in consumer patterns, and what the various supply chains have to offer.
That is the picture emerging from the many surveys carried out in Italy and abroad, which offer a snapshot of what has become an irreversible trend: consumers care more and more about sustainability, and prefer products with a low environmental impact, those that respect standards in terms of both packaging and manufacturing techniques. But the feeling runs even deeper than that: an Ipsos survey carried out in recent months found that 46% of adults interviewed will switch brand or label if a company is found to be wanting in its social, environmental, cultural and political attitudes (a percentage which last year was just 37%). On top of all this, a study conducted by Accenture in 2020, as reported by HostMilano, looked at the way in which purchasing habits have irreversibly changed as a result of the pandemic. (…)
Environmental sustainability has undoubtedly become more than a trend; it is now a product feature almost necessary for the market. The focus on ethics and corporate responsibility translates into consistent purchasing behaviours that reward virtuous companies as well as increase the perceived value of the brand. Many companies have taken advantage of this forced stop to reinvent their business, modernizing their services. They have invested and opened up in communication to their customers and their audience. The investments of the past few months have focused mainly on the minimization of the environmental impact, within a broader policy of corporate responsibility that sees beyond the adoption of virtuous behaviour, and the usage, during the production processes, of clean and renewable energy sources.
HostMilano is the world leading trade fair dedicated to the Ho.re.ca. sector.
The next edition will be held in fieramilano from 22 to 26 October 2021.
All updates are available on: www.host.fieramilano.it, @ HostMilano, # Host2021
