The global food industry is experiencing strong demand for safe, healthy, tasty and natural products with fewer additives – but also demands for excellent shelf life and sustainable production/distribution ensuring that food does not go to waste in the process.
What if you, as a producer, could extend shelf life and keep your dairy products fresh longer?
In an all-natural way? You can! Through Bioprotection – the art of using natural microbial food cultures to inhibit unwanted contaminants to prevent food spoilage and enhance food safety.
Building on the ancient traditions of fermentation, and relying on the newest scientific insights, we can use good bacteria to prevent and slow down the growth of bad bacteria, yeast and molds in our food. Chr. Hansen has successful bioprotective cultures on the market to do the trick. Highly recognized by the global dairy industry, our range of carefully selected food cultures to protect dairy products is called FreshQ®.
Working on several fronts
In short, bioprotective cultures work by a combination of mechanisms that attack harmful microorganisms in dairy product. Such attacks include:
- Eating their food: As good and bad bacteria compete for the same nutrients naturally present in our food, the good bacteria can eat the food that bad bacteria live on – starving bad bacteria and wiping them out.
- Outnumbering them: Good and bad bacteria also compete for space – which means that good bacteria can outnumber and defeat bad bacteria.
- Fighting them: Like the coolest of troopers, good bacteria can produce natural organic compounds known as metabolites that attack bad microorganisms.
- Sending signals: Good bacteria can even “signal” preventing other species from spreading.
Good bacteria are nature’s way of keeping our food safe and fresh – longer. Or as we like to say: “Keep it great!”
Protecting and strengthening your brand
Chr. Hansen’s portfolio of bioprotective solutions gives dairy manufacturers a competitive edge without compromising their product label; it offers them a chance to keep their products fresh and safe by using nature’s own resources.
While it takes time and diligence to build a strong brand, everything can be compromised in one moment. Word spreads faster than ever, pictures of spoiled food and scary stories about dangerous food travel far on social media. And if the worst come to the worst, product recalls can be catastrophic to a brand and the relation to retailers.
Bioprotection can contribute to strengthening the trust retailers and consumers have in a specific brand and will enable everyone to benefit more from the products. Because when the food reaches the consumer it will be the way the food manufactures intended it to be – each and every time.
It not only helps food manufacturers create a great brand experience – it helps them to Keep it great!
Chr. Hansen Middle East & Africa