The IFFA trade fair in Frankfurt, which will be held from May 14-19, will be an opportunity for visitors looking for flavoring solutions to come visit the MANE stand, showcasing its taste expertise as well as its extensive knowledge of different protein bases, whether animal, vegetable or hybrid.
The IFFA trade fair – the international trade fair for meat professionals worldwide – is now also aimed at players in the segment of plant-based alternatives to meat, as the latter continues to develop throughout Europe.
This is a unique opportunity to come (re)discover the solutions MANE offers to all manufacturers of products made from proteins, whether animal- or plant-based.
Taste being a key purchasing criterion both for consumers of meat and plant-based alternatives to meat, benefiting from MANE’s indisputable expertise in tastes and flavours will be an excellent addition to the programme. The company, which ranks in the top five worldwide in flavour and fragrance manufacturers and celebrated its 150th anniversary in 2021, will present its latest innovations in the sector:
- The use of bouillons and TCP1 to flavour cooked hams in order to respond to the growing needs for premiumisation and simplification of ingredients lists in the sector;
- Its spice extracts with freshly ground profiles obtained thanks to a new-generation plating process;
- Its latest collection of concentrated flavours, enabling optimisation and flexibility in the use of ingredients in a complete blend;
- Its bestselling marinades: dry as well as water- and oil-based.
The company has been innovatively formulating complete blends using plant proteins for more than 40 years. For example, it was the first to introduce soy protein to meat manufacturers in France and South Africa in the 1980s. MANE’s expertise in the plant protein segment has been logically and gradually extended to new regions, new types of application and new plant sources.
MANE is an undisputed expert in plant proteins: in the ingredients themselves, the various related technologies, and the production processes, as well as in the interactions between the ingredients once these proteins are integrated into the same matrix—and of course, in the flavouring within a protein application.
And it is for all types of protein-based applications that the company wants to maintain its leadership. Whether the base is meat, plant-based or hybrid, various concepts will be presented on the MANE stand to demonstrate this expertise, such as:
- A plant-based burger, the company’s preferred segment due to its history;
- Meat-free cold cuts to respond to the needs of consumers for more and more plant-based alternatives in their daily lives;
- Plant-based ready meals to meet flexitarian needs on the shelves, too.
This is a great opportunity to explore the wide range of flavouring solutions dedicated to this type of application: they will talk about masking solutions and solutions preventing the binding that takes place between proteins and aromas, as well as solutions such as natural flavourings, seasonings and marinades, stocks and bouillons, spice extracts, oleoresins and essential oils, and even concentrated vegetable juices.
Last but not least, the company will also use the event to spotlight the added values of its backward integration. With various acquisitions and partnerships in the last few years, mainly in the field of spices2 and vegetables3, MANE solutions offer excellent progress in terms of traceability, sustainability and transparency.
MANE is eagerly awaiting the show and looking forward to seeing you May 14-19 in Frankfurt at its stand (Hall 12.1 Stand D37) to discuss your current or future projects.
2 In 2014, MANE took a majority stake in KANCOR, one of India’s most prominent extractors, manufacturers and suppliers of innovative natural food colours, ingredients, essential oils and spice extracts.
3 In 2018, MANE reinforced its strategic partnership with AGRIVAL, a French producer specialising in vegetable processing and a key partner to locally source high quality vegetables.