Our lattes are about to get a whole lot frothier… Koita Foods, the maker of premium Italian organic dairy, lactose free dairy and plant-based milks, announces the launch of its new Plant-Based Barista line, bringing us new products and improved formulas. Designed by experienced Italian baristas, five Koita products were created or improved to help coffee aficionados elevate their coffee experience. Products will be available in hotels, restaurants and cafés, as well to buy and make your own drinks at home.
“Our new Plant-Based Barista milk line is exactly what you need for a perfect latte or cappuccino. These Organic / Non-GMO Plant-milks guarantee superb froth, were designed by Italian Baristas and sourced with Italian ingredients,” said Koita Foods’ Founder Mustafa Koita. “They simply taste Bellissimo!”
Koita’s Barista-friendly milks are formulated for long-lasting, smooth foam. Like the rest of Koita’s non-dairy, vegan milks, the Barista products are Organic / Non-GMO, free of carrageenan and are shelf stable at room temperature. They are steam-treated using an innovative process that retains taste and extends shelf life. Koita is sustainable, with recyclable Tetra Pak packaging and shipments that arrive by sea to ensure a lower carbon footprint.
Coffee-lovers can now choose from:
- Organic Oat Barista (1L)
- Organic Almond Barista-friendly (1L)
- Organic Coconut Barista-friendly (1L)
- Organic Almond Coconut Barista-friendly (1L)
- Non-GMO Soy Barista (1L)
Look out for Koita’s Barista line at your favorite coffee joints, as well as in-store and online from June: at Carrefour, Spinneys, Waitrose, Choithrams, All Day, as well as Talabat, Noon, Kibsons, Amazon and Instashop too.
KOITA’S GROWTH PATH: In the Middle East and South East Asia, the business grows from strength to strength. Since the beginning of 2022, Koita is on track to meet its aggressive revenue targets. Q1 2022 growth versus Q1 2021 has been 20%. 2022 is not surprisingly, the year where online sales are growing rapidly. With a 35% increase in investment coupled with creative campaigns based on measurable data, Koita is focussed on its top 5 E-Commerce and Q-commerce channels to deliver results.
An interesting outcome of the pandemic that still continues, is how consumers have come around to liking shelf stable, UHT milk and are sticking to it. During the recent launch of Koita 1l Coconut and Oat & Almond 200ml, the company saw a 10% increase in regional revenue in the first month compared to the usual 1-2%. The HORECA market is also on a better recovery path:
With the launch of the above new products, an expansion in retail outlets and a focus on online, Koita is excited for its next growth phase. For more information please visit: www.koita.com
