The UAE’s most popular meal-kit brand that delivers fresh ingredients and internationally inspired recipes to homes across the Emirates, is the FIRST UAE-based food company to become B Corp certified. With global brands such as Ben & Jerry’s, Patagonia, and Courserhttps://www.bcorporation.net/en-us/a on the B Corp register, Hello Chef is empowered to make long-lasting changes to their internal and customer-facing approaches as part of the conscious movement.
B Corp is a movement created by B Lab and joined by several companies from around the globe, with the goal of “making business a force for good”. With five core pillars on which companies are assessed to get certified – community, environment, governance, customers, and workers – a certification of this calibre inspires companies to reflect on their internal and external practices as a whole and improve upon any deficiencies. Founded by husband and wife, Olivia Manner and Ahmed Al Akber, Hello Chef began with the simple goal of making cooking at home convenient, exciting, and cost-effective for busy families. With the newly appointed B Corp certificate, the homegrown brand hopes to set an example for other companies in the UAE, encouraging businesses that care about demonstrating high social and environmental performance, no matter the size, to get B Corp certified and reflect on their goals, values, policies, and practices.
Ahmed Al Akber, CEO, and co-founder of Hello Chef shares his excitement in the achievement, commenting, “We as a society are faced with huge social and environmental challenges, that can’t be solved through traditional means like the government or charities alone. They need to be solved by innovating for the long term – something small businesses are great at. For us, getting the certification was only the cherry on top. The more significant part of that process was the progress we made in learning how to operate a healthy and conscious business that cares. That part of the journey has been the best part for me.”