Chr. Hansen’s next-generation YoFlex® Express cultures create high texture naturally, making them The Perfect Partner™ for excellent set yogurt and higher margins
While taste and texture are important motivators for consumers when selecting yogurt, value for money remains a major factor driving ultimate purchasing decisions. In order to offer consumers premium yogurts at an affordable price, the dairy industry is under growing pressure to capture hidden pockets of value in their operations.
“Value for money is the most important purchase motivator for consumers buying yogurt and other fermented milk products, followed by texture,” says Jehad Abuzahedeh, Business Manager for Food Cultures & Enzymes Middle East. “To help producers meet consumer demand for affordable, high-textured yogurt products, we have developed the next-generation YoFlex® Express cultures. These cultures are unique because they yield exceptionally high texture, naturally, reducing the need for expensive skim milk powder.”
Paving the way for premium set yogurt with less milk powder
“Set yogurt is a staple food used throughout the Middle East,” Jehad Abuzahedeh explains. “Since yogurt is used as an ingredient in many traditional dishes and served alongside meals, Middle Eastern consumers demand authentic taste and consistently high texture. This is exactly what we have optimized the next generation YoFlex® Express cultures to deliver.”
YoFlex® Express cultures have been specifically developed to deliver great texture naturally, combining high mouth thickness and gel firmness. This even enables fresh dairy producers to improve margins by reducing the need for skim milk powder.
“We know that the fresh dairy industry is under constant pressure to remain profitable amid a landscape of increasing costs,” Jehad continues, referring to the 116% increase in skim milk powder prices over the last six years. “Players in the fresh dairy industry must continuously improve productivity in order to remain competitive. Adopting our new culture can help with this, enabling them to reduce the protein levels, while maintaining the high level of texture consumers crave.”
Stronger partnerships for a stronger future
The launch of this newest generation of YoFlex® Express cultures marks the beginning of a new chapter in Chr. Hansen’s ongoing collaboration with dairy producers. Chr. Hansen looks forward to illustrating for the dairy producers why the next-generation Express cultures are The Perfect Partner™ for transforming milk into set yogurt. With this launch, the company hopes that producers continue to see Chr. Hansen as the ‘perfect partner’ in a more holistic sense.