Established in 2021, Watermelon Market offers an all-in-one e-Procurement solution for restaurants and food and beverage suppliers across the Middle East with a user-friendly web and mobile-based platform. As the sector expands regionally, procurement pain areas grow simultaneously driving the need for such a solution. By leveraging the power of proprietary technology developed in-house coupled with hands-on industry intel, Watermelon Market’s unprecedented approach is set to be well-received with the industry regionally and globally as the firm evolves.
Offering full transparency to a traditionally rigid and painful process, Watermelon’s easy-to-use interface allows customers to access a proven inventory management system. The ability to track, manage and receive full insights into their finances all on one unified and integrated cloud-based platform is also covered. Further, spending patterns, notifications on when stock is low, forecasting, and more are covered while suppliers can manage orders, inventory, and invoices. 24/7 customer support is also available.
Watermelon Market has reduced purchase order time by 70% across more than 7,000 orders in the last 12 months.*
“Having worked as a supplier to F&B outlets across the region for close to two decades I’ve experienced procurement challenges first-hand. At Watermelon, our aim is to streamline this process for both the seller and receiver, while eliminating unreliable services, never-ending and complicated What’s App group messages, and unnecessary paperwork. We offer a holistic, evolved, and proven approach that is a win for everyone involved and supports operational objectives.” Says Cristobal David De Nadai Albornoz, CCO and co-founder at Watermelon Market.
Further, Watermelon connects customers with suppliers through their marketplace via the platform. With access to over 400 verified suppliers, customers can easily connect, interact and execute transactions that automatically get managed and maintained on the Watermelon Market ecosystem.
“We currently house over 24,000 SKUs on our marketplace, which has had a positive impact on our customers and community so far. Through our platform, customers have saved time and reduced over-ordering supplies, resulting in reduced waste and saved money – a win for business owners. Our smart free platform fosters the ability for f&B business owners to prioritize focuses towards culinary craft and experience, while we handle the rest,” adds Omar AlShamsi, co-founder at Watermelon Market.
Created by three co-owners, brought together by their shared appreciation for the f&b market and technology, Omar AlShamsi, Cristobal David De Nadai Albornoz and Archya Sengupta have over 70 years of experience combined. Watermelon Market currently has a presence in the UAE, while expansion plans across the GCC are set for Q4 of 2022.
Watermelon Market creates ease and efficiency for restaurants and convenience and control for suppliers across the Middle East and beyond. To discover more about the free-to-use platform, visit: https://www.watermelon.market/