With its Vision 2030, the DMK Group presented its holistic vision for how, in its view, the future of Germany’s largest dairy company will take shape. The International Division has thus restructured its service offering and will be presenting its new food service concept at this year’s Gulfood – the most important industry trade fair in the MENA region – from 16 to 20 February in Dubai (Hall 1; Booth 159).
New brand communication with Oldenburger Professional
With the presentation of Oldenburger Professional, Germany’s largest dairy company is shining the spotlight on its new brand communication efforts for the international food service market – and these are now also being rolled out in the MENA region. Recipes developed especially for professional chefs and originating from the most diverse cultural origins have been made available via www.oldenburger-professional.com, as well as product Q&As, new trends, the raw ingredients used and the wide range of products available from Oldenburger. “We have received good feedback since our launch at the Anuga industry trade fair; with this tailwind, we now want to offer the new concept to our partners in the MENA region”, explains Eusebio Gonzalez, Managing Director for MENA, Africa, India and Pakistan. “We have a large network of international chefs and can therefore consistently react to new trends. With Oldenburger Professional’s fresh look, we are showing chefs in the region the versatility of our products and providing a source of inspiration for their craft.”
Rose: a wide range for MENA
In addition to the new food service concept, the International Division will also be presenting Rose’s current product portfolio to trade visitors. An upscale mainstream brand, Rose has maintained a successful presence for over 30 years – especially in West Africa. At Gulfood, the brand will present its wide range of products for the MENA region and primarily focus on large retail chains. The portfolio covers everything from full-fat and low-fat milk in many varieties to large-scale grated mozzarella in 2.5-kilo packages. Rose also offers instant milk powder enriched with vitamins and calcium, complete with attractive packaging formats.