Chr. Hansen’s new nu-trish® Premium cultures harness the power of nature to create high texture and include the world’s most-documented probiotics, making them The Perfect Partner™ for luxurious, probiotic yogurt
Consumers are more focused on wellness than ever. 73% of global consumers say that they will make greater attempts at eating healthier as a result of Covid-19, while six out of ten consumers report an increased focus on immune health and general wellbeing. In Middle East and Africa, 40% of consumers have turned to foods that boost immunity.1
“Never before has the need to consider our health when making choices about food been more urgent. In this way, our launch of nu-trish® Premium’s newest generation of cultures comes at the right moment, enabling producers to offer premium yogurts while supporting the health of consumers,” says Jessica Bentley, Commercial Development Manager, Food Cultures & Enzymes.
Response to consumer interest in foods that support immune and gut health
nu-trish® Premium cultures include the world’s most-documented probiotics linked to immune and digestive health, Bifidobacterium BB-12® and Lactobacillus rhamnosus LGG®. With nu-trish® Premium, dairy producers are able to offer consumers a feeling that lasts beyond indulgent texture and taste. “nu-trish® Premium enables dairy product developers to remain one step ahead as they enjoy the benefits of acidifying and texturizing strains in combination with probiotics,” Bentley explains. “Together, these characteristics form the perfect partnership in a complete culture to create premium-quality probiotic yogurt.”
High and stable cell counts of credible probiotics
Probiotics are live bacteria that may offer health benefits when consumed in adequate amount. nu-trish® Premium cultures have been meticulously developed to deliver high probiotic cell counts throughout a yogurt’s shelf life, while delivering on in-process performance and maintaining top-quality taste and texture.
To help consumers identify and select yogurts that contain these probiotics with documented benefits, Chr. Hansen has developed specific logos that producers can include on their packaging to help consumers distinguish their probiotic products from the fresh dairy aisle.
Stronger partnerships for a stronger future
The launch of new nu-trish® Premium cultures marks the beginning of a new chapter in Chr. Hansen’s ongoing collaboration with dairy producers. “With this launch, we underscore our commitment to working alongside our customers, co-creating food products whose taste, texture, and health benefits delight consumers and support their wellbeing,” says Bentley.