On December 1st, 2021, at 19:30, a press event in the frame of the European Project “DelicEUs Fruits- EUROPEAN FRESH FRUITS” took place at the Al Jadah Ballroom of Radisson Blu Hotel in Riyadh, KSA. A large number of guests, including people from various business industries of S.Arabia such as Logistics, Transport, Media, Advertising and Food, had been invited. They had the opportunity to learn more about the quality and the nutritional value of the European fresh fruits, apple – kiwi – peach – nectarine and cherry, that produced in Greece.
The event started with a welcome speech by Mr. Jason Caranicas, Head of the Consular Section Embassy of the Hellenic Republic in Riyadh.
Following that, Mr. Barmparousis, Head of International Relations and Export Promotion in ASIAC, gave a short presentation about the Association of Imathia’s Agricultural Cooperatives Producers Organization and the guest nutritionist Mrs. Seham Ali Alsahli talked about the characteristics of apple – kiwi – peach – cherry, as well as the nutritional value of fresh fruits in our daily diet.
During the press even, a cooking show was held, and the guest had the opportunity to taste dishes of Greek cuisine.
“DelicEUs Fruits” is a European financed campaign that aims to promote the European fresh fruits in the markets of S.Arabia, U.A.E and Argentina. The objectives of the Project are to provide information on the benefits, the high standards applied to the production methods and the characteristics of fresh apples, kiwis, peaches, nectarines and cherries, that stand out for their quality and taste.”
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