Cargill is introducing its Market Intelligence application, MiApp in the Middle East, Turkey and Africa. The app, which is already available in North America and Europe, combines market news, risk management and customer insights in one app, providing customers with new, digital access to Cargill’s daily market reports.
For over 25 years, Cargill has partnered with its customers, who are always looking for the latest market news and public commodity price information, to help them manage food ingredient price risk. This mobile application provides food ingredients and food service customers, currently sourcing edible oils from Cargill, with 24/7 visibility into breaking industry news and Cargill’s market intelligence.
“Digital technology, provides convenience and simplicity and this application allows our customers to stay current on market risks when managing their business objectives, by using our unique digital solution,” says Murat Tarakçıoğlu, Cargill Foods Middle East, Turkey & Africa, Managing Director. “In the right hands, risk isn’t a four-letter word. It’s an opportunity to make smarter decisions that can yield better results and help to thrive a businessin the related sector .”
MiApp is the first digital mobile app to provide this type of 24/7 commodity information tailored to the needs of food industry customers.
