Blue Whale, is celebrating this year the 50th anniversary of its brand.
Please to long standing and trusted relations with partners all over the world and especially in Middle East, Blue Whale is looking toward the future with optimism. Fifty years after loading the first carton to Middle East, Blue Whale is now largely present in the Area: U.A.E, Qatar, Saudi Arabia, Kuwait, Oman, Jordan and Iran.
While the season has now fully started, harvesting season started even sooner than usual this year. A new clone of early Gala moves the beginning of the season to late July instead of mid-August before, and the harvesting season will end with Pink Lady in November.
But this new clone of Gala is just one innovation among others. Indeed, Blue Whale is looking ahead and aims to make its brand more popular among all the consumers and establishes it as a symbol of quality and flavor. In order to achieve its goal, innovation has become a core value for Blue Whale. In the last 5 years, Blue Whale continued to developed its offer and its investments in the orchard to test and develop new varieties and new clones of the existing varieties.
Blue Whale will also continue to stay true to its core value of caring for the environment and for the quality of its fruits. For example, with a growing demand from national market but also from abroad, Blue Whale has increased for the 5th consecutive year its organic production. Thus, some varieties are bred specifically for organic production such as Pixie Crunch®, Ladina® or Dalinette®.
The first Blue Whale organic apples will arrive late October in Middle East.
Blue Whale will be present at WOP Dubai in November and throughout the season in supermarkets to promote new varieties such as the awaited Kissabel®, an apple with a beautiful orange skin and an incredible yet natural red-flesh.
More information on Blue Whale website: http://www.blue-whale.com/en
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