Bidfood UAE, a leading multi-channel foodservice provider of international F&B brands and part of the Bidcorp Group – recently announced official distributorship agreement with JING™ Tea to supply the rarest and most exceptional tea products in the United Arab Emirates. JING™ Tea is the first tea brand in the ever-expanding portfolio of Bidfood UAE and Bidfood KSA; with plans to further extend its regional partnership in the Sultanate of Oman.
Commenting, Hisham Al Jamil, Bidfood Middle East CEO said, “Our partnership with JING™ Tea is a significant milestone as we work to diversify and grow our sustainable products portfolio in a way that responds to ever-changing market and consumer needs. JING™ Tea’s commitment to provide a high-quality tea experience is perfectly aligned with Bidfood Middle East’s mission to deliver excellence and value throughout our industry leading foodservice and support services. With this new partnership, we look forward to further strengthening our solid base, distribution network and market share in the region’s dynamic foodservice industry.”
According to recent statistics released by the Market Data Forecast, the Middle East and Africa tea market is worth $6.73 billion in 2021 and is estimated to grow at a CAGR of 5.3% to reach $7.88 billion by 2026*. Bidfood plans to cater to the growing awareness and demand for luxury tea in the region by leveraging on its value-added distribution network.
Catherine Archer, CEO, JING Tea, said: “We take pride in our partnership approach, providing not only the best teas possible from our personal relationships developed with our master tea makers but also by working with our customers to deliver against their individual needs- from a wide range of handmade teaware and ability to create bespoke service styles to our world class training and tailored support for their teams. We look forward to partnering with BIDFOOD and bringing more exceptional tea experiences to the UAE.”
JING was founded to enable people to access the highest quality, distinctive teas and enjoy the most fulfilling tea drinking experiences. JING™ sources teas from single gardens and master tea makers to ensure that they not only wow the senses with their clarity and purity, but also enable the people and places behind them to thrive.
JING’s focus on quality and service means they have been selected by some of the world’s greatest taste makers. They proudly work with some of the world’s leading restaurants- with over 100 Michelin stars between them, as well as partnering with inspiring chefs and are enjoyed in some of the world’s most loved and respected hotels.