Bel Middle East, a major player in the dairy branded cheese and healthy single serving portions, is launching a new plant-based alternative to cheese in the UAE: Nurishh. The company’s first native plant-based brand, set to play a key role in furthering Bel’s mission to become a major player in the healthy snack market – diversifying through growth in dairy, fruit and plant-based
With 42% of the global consumers considered as flexitarians, meaning decreasing their consumption of animal-based products, and vegans and vegetarians accounting respectively for 4% and 6%*, these shoppers have become a key target for plant-based manufacturers.
The new products are certified plant-based and free from: dairy, lactose, soya, gluten, nuts, palm oil, with no artificial colors, flavors or preservatives. They are fortified with calcium and vitamin B12. Delivering on both taste and nutrition, Nurishh is made using state of the art equipment, which yields a vegan alternative to cheese of superior naturality. The versatile cheese brand was created to cater to all occasions thanks to:
- 2 varieties of slices: Cheddar and Mozzarella style
Other innovations will be launched in the coming months.
