In an urgent call to action, foodtech startup BeAmaz and Blendhub, a service and technology platform for the food industry that operates a network of multi-localized production hubs on three continents, have joined forces to address global crises and promote sustainability through the development of novel plant-based food products derived from an indigenous Amazonian seed, Sacha Inchi. As the world gathers at the United Nations sessions in New York, BeAmaz urges global authorities, influential figures, and all stakeholders to take decisive steps to tackle the humanitarian crisis, food insecurity, violence, unemployment, deforestation, drug trafficking, and the escalating climate crisis.
This transformative collaboration between the Colombo-Spanish company BeAmaz and Blendhub marks the beginning of a new era of hope, paving the way for change with a unique and sustainable food solution that will benefit underserved populations from an early age. Driven by its mission to generate social, environmental, and economic impact while providing employment opportunities to vulnerable communities in Colombia and promoting sustainable agricultural practices, BeAmaz aims to transform food systems – globally – through the creation of high-value products derived from Latin American biodiversity. The startup has already brought 29 novel seeds to the table.
Blendhub and BeAmaz combine their expertise to develop nutritious and sustainable foods using local raw materials from Latin America. The objective is to combat malnutrition not only in the region but also in other parts of the world through the development of alternative, affordable, and highly nutritious food products while promoting biodiversity recovery through the promotion of sustainable crops. This groundbreaking initiative, to be presented at the United Nations sessions, stands as a beacon of hope in the face of the daunting global goal of sustainably feeding the planet’s 8 billion inhabitants.
At the heart of this transformative project lies the powerful Sacha Inchi seed, recognized as a superfood. Blendhub and BeAmaz will collaborate to create innovative and nutritious food products harnessing the potential of Sacha Inchi. This extraordinary seed, rich in protein, fiber, vitamins A and E, and healthy fats such as Omega 3, 6, and 9 fatty acids, is cultivated within its own ecosystem, making it a highly efficient crop with an astounding yield of one ton of protein per hectare.
“Not only do we aim to develop nutritious and affordable food to combat malnutrition, but also to restore the biodiversity of the Amazon, which has suffered massive deforestation due to intensive agriculture. At the same time, we aspire to strengthen local economies by actively involving indigenous farmers in our business model,” said Eliana Bejarano, CEO and Co-founder of BeAmaz.
The collaboration with Blendhub is pivotal to the success of this initiative. Blendhub brings its expertise in powder food blending and its advanced Food-as-a-Service platform, providing support to professionals and food companies from concept to product launch through a network of food production hubs across three continents, including Mexico and Colombia.
“By localizing food production, we optimize speed, safety, and costs from innovation to the launch of any food product. This not only reduces the cost of specific food products by 20% to 50%, but also promotes sustainability by optimizing logistics. Through our localized production hubs, we contribute to the development of local ecosystems, supporting the entire value chain, from farmers to consumers,” explained Henrik Stamm Kristensen, founder of Blendhub.
BeAmaz and Blendhub, both recognized by the World Economic Forum for generating positive social impact, call on global authorities, influential figures and all stakeholders to join in this initiative that seeks to empower vulnerable communities in Colombia and other parts of Latin America, providing them with new employment opportunities, and champion sustainable agricultural practices that will forge a better future for generations to come
