AlAbdulrazzaq Food Company (AFC), a subsidiary of the AlAbdulrazzaq Group has secured the franchise rights of Alfred in the GCC. Following the successful opening of the popular Melrose Place coffee house in Kuwait City, AFC will soon open another branch in Yarmouk, Kuwait, in addition to a third branch that is underway in Riyadh, KSA, as part of a planned GCC-wide expansion.
Alfred is a rapidly growing concept café established in Los Angeles, USA in 2013. The company prides themselves in their ability to collaborate with various local and international businesses to support their events and ventures and is well known for their vanilla latte amongst the other beverages, desserts, and sandwiches.
Abdulaziz AlAbdulrazzaq, CEO of AlAbdulrazzaq Group said, “It is an exciting venture for us as we have now diversified into the food and beverage division through our latest business subsidiary AlAbdulrazzaq Food Company. This is just the beginning as we aim to launch Alfred branches all over the GCC region, because everyone deserves a chance to test the products of this rapidly growing brand for themselves.”
“We will continue to maintain the high standards that the brand has promised, because no matter where Alfred is located, the mission is always the same: for every customer to walk out of Alfred as thrilled with the experience as they are with their drink,” he added.
Kuwait-based Al Abdulrazzaq Group is a diverse customer satisfaction-oriented business industry. It has business interests and core activities in engineering, manufacturing, supply, construction, and services.