Al Bayader International, the global manufacturer, distributor and retailer of creative solutions in sustainable food packaging, healthy food and personal and home care products, was recognized for its innovative approach to design thinking at the second edition of Prime Awards, one of the Middle East & Africa region’s leading and most prestigious competition for the regional packaging industry.
The company won Gold in the ‘Packaging Design & Innovation – Rigid’ category and was awarded to Nidal Haddad, Founder & CEO of Al Bayader International and his team during a gala dinner held at the Habtoor Palace Dubai on 9 November 2022.
Designed and created to honour and provide a source of inspiration to the regional packaging fraternity, the Prime Awards program is a great yardstick that measures the quality, innovation, sustainability and performance across key sectors of the packaging industry.
“We are honoured by this industry recognition that is a reflection of the innovative ways in which the Al Bayader team collaborates with our customers and partner ecosystem to create bespoke and unique products that are not only sustainable but convenient to use. The packaging industry is evolving rapidly and we are enabling innovation by introducing novel sustainable products for the food packaging industry. Prime Awards speaks to this ethos,” said Nidal Haddad.
Earlier in the day, Jamil Haddad, Head of Sustainability and Business Development, gave a presentation on how innovation can help drive sustainability, showcasing its partnership with Barakat to create new technology that enabled a new product, Bio’d, that allows plastic to biodegrade in landfills.
At Gulfood Manufacturing, as a regional leader for sustainable food packaging in the region, Al Bayader International announced how it is particularly focusing on leveraging digital infrastructure to enhance the nation’s circular economy. This was underpinned by a partnership signed with the award-winning R-Cycle initiative by the German company, Reifenhäuser.
