Abi, the leading manufacturer of easy-to- prepare products , presented at the Middle East, the plant products of new generation – Foodgital.
Abi presented at the Middle East the line of plant products of new generation Foodgital from “Goryachata shtuchka” brand. Product presentation took place within the frame of the International agricultural exhibition “Saudi Agriculture 2022” in Riyadh.
The hit products of famous brand “Goryachaya shtuchka” were presented at the exhibition for the first time, which are based on the plant products: chebupels and chebureks, as well as the products the most demanding in its categories – nuggets and cutlets. The Foodgital line amuses with the taste that is close to meat analogues to the maximum possible extent and at the same time provides the users with all the advantages of plant products. “Chebupels”, “Nuggets”, and “Chebureks” of Foodgital brand are fully ready – all it needs is the heat up in the microwave or the oven. . All the products can be used as a separate course that ideally goes together with any garnish.
Only natural plant proteins of chickpea, garden pea, and wheat are used for producing Foodgital novelties, thanks to which the products are the source of force and long-term energy.
Foodgital are the plant-based products of new generation that are fully developed by Abi experts: from selection of ingredients to production technology. The own technology supported creation of the proposal unique for the market – the cost of Foodgital products of plant protein is comparable with prices of meat analogues. It should be noted that Foodgital products are produced using the Russian raw materials primarily.
Currently, Abi experts negotiate supply of the line of plant products of new generation Foodgital with the number of large companies of the Middle East, with which business contacts were established at “Saudi Agriculture 2022” exhibition. Export is discussed with the leading trade networks and the largest distributors from Saudi Arabia, Bahrain, and United Arabian Emirates.
Denis Martasov, Director of Marketing Department, Abi:
“We want to underline success of our novelties – plant products of new generation Foodgital, which presentation took place at the international level. We are sure that they will be highly assessed by the users at the Russian market too.
We highly evaluate the potential of business contacts that were established within the exhibition “Saudi Agriculture 2022”; we realized interest of partners from the Middle East countries to the Abi products and brands.
Certainly, participation in the event of such scale provides for the new evaluation of our own potential, to get incentive for further development. That is why Abi plans to continue researching the new markets, including participation in the leading international agro-industrial exhibitions”.
More than 450 exhibitors from 45 countries, including 11 national expositions, took part in the 39th International agricultural exhibition “Saudi Agriculture 2022”. The Russian delegation was the most representative at “Saudi Agriculture 2022”, it included 250 persons from 55 domestic producers-exporters of agricultural products. Exporters had 382 b2b meetings for four days of the exhibition, which potential is evaluated in more than 21 million USD.
Saudi Agriculture has rich history and traditions, and in 2022 it will be held for the 39th time. The exhibition is sponsored by the Ministry of environment, water resources and agriculture of Saudi Arabia and is an important event in the agriculture of Saudi Arabia and all countries of the Middle East.
Main numbers and facts about Saudi Agriculture: total area of the exposition is more than 15,000 sq. m, more than 400 exhibitors, more than 17,000 visitors.
Abi is a leading Russian producer of comfortable and easy-to-cook food stuff. According to information of consumer panel GfK, Abi is a leader in selling in all categories of availability in the RF: “sausages and sausage products”, “frozen semi-products”, and “frozen fully ready products1”. The company structure includes three modern facilities in the RF that are focused on production of food stuff for users with different taste preferences. The Abi portfolio includes such brands as “Vyazanka”, “Goryachaya shtuchka”, “Bavarushka”, “Starodvorye”, “Yadrena kopot”. Distribution network of the company covers almost all regions of the RF, countries of the Customs Union – Kazakhstan, and Republic of Belarus, as well as Abkhazia, Azerbaijan, Uzbekistan, and Mongolia. The company products are available for more than 140 million Russians.