Givaudan, a global leading company in taste and wellbeing, today unveiled its plans for Gulfood Manufacturing 2021, as the industry-leading event for global food and beverage (F&B) manufacturing returns to Dubai World Trade Centre for the first time since 2019. With a major presence at the show, Givaudan will demonstrate its capabilities in creating Food Experiences and shaping the future of food in partnership with its customers and partners across the South Asia, Middle East and Africa (SAMEA) region.
Antoine Khalil, SAMEA Commercial Head, Taste & Wellbeing, Givaudan says: “We’re excited to be back
at Gulfood Manufacturing, meeting our customers and industry partners to engage on the future of food and the evolving needs of consumers. With our strong innovation capabilities and footprint in the SAMEA region, we are ideally placed to anticipate, foresee and meet the needs of our customers, delivering together food experiences that consumers love.”
Building on its 250-year heritage and global leadership position, the company has recently realigned its portfolio to better reflect how, through its expanded product offering and capabilities, it supports customers to deliver future facing food experiences that consumers value. The Company has identified three experience spaces that will help deliver its promise to its customers and their consumers which will take centre stage at the Givaudan stand across three distinct zones: ‘Feel Good’, ‘Does Good’ and ‘Imagine’.
The ‘Feel Good’ Food Experience space encompasses Givaudan’s flavour, taste, colour, preservation and texture capabilities. With sensory experiences that feel good, surprise and delight, show visitors can sample street food flavours with a Food Truck experience featuring Middle Eastern, African and South Asian-inspired tastes designed to appeal to customers and their consumers across the region.
Also showcased at Gulfood Manufacturing is the ‘Does Good’ Food Experience space which covers a nutrition and health related portfolio of botanicals, bioactives and technologies that reduce sugar, fat and sodium. On the stand, Givaudan will be showcasing new products, flavours and ingredients that do good, and respond to the rising interest in food for health supported by regional consumer insights.
The third zone is the ‘Imagine’ Food Experience which includes tools and programmes that enable discovery, innovation, creation and collaboration with customers and partners. At Gulfood Manufacturing this will be brought to life by Givaudan’s state-of-the-art artificial intelligence algorithm ATOM (Advanced Tools for Modelling) and proprietary VR (Virtual Reality) technology. Visitors will be able to sample a tropical fruit drink designed using AI. Also featured in the ‘Imagine’ zone is a Virtual Reality experience which showcases Givaudan’s work in plant-based proteins with exciting innovations in this high-growth space.
Visit Givaudan Taste & Wellbeing at Sheikh Saeed 3 / Stand: S3-D2 at Gulfood Manufacturing, which runs from 7-9 November 2021 at Dubai World Trade Centre. Those unable to attend the event can follow the company’s presence at the show on its dedicated LinkedIn Event page www.linkedin.com/events/6848911427944644608/