Sustainable food production is key to tackling climate change and investing in a more resilient future
The environmental challenges facing the planet have never been more pressing. Climate change, growing global population, resource shortages, and the challenges brought by COVID-19 have required a reassessment of the status quo. These challenges have also spurred a growing shift toward behaviors that allow consumers to tread more lightly and preserve the natural resources that future generations will rely on.
Younger consumers, in particular, are increasingly interested in aligning their purchases with their values. More consumers are becoming aware of the impact of food production on global warming and greenhouse gas emissions, and they are increasingly on the lookout for options that offer all-natural ingredients, transparent and traceable supply chain, reduced waste and lighter carbon footprint. These trends represent a significant opportunity for producers who can meet the growing demand for food options that support sustainable consumption.
New generation of FreshQ® for the next generation of consumers
Chr. Hansen believes that investing in a more resilient planet means holistically reexamining how the global community consumes, and planning for the future with younger generations in mind. “As we look ahead,” says Peter Thøysen, Commercial Development Director, “we aim to help shape a marketplace where sustainability is not just an added benefit but a new normal.”
The next generation of Chr. Hansen’s FreshQ® food cultures has a game-changing low impact on post-acidification. They can be applied to a broad range of fermented dairy products, such as yogurt and white cheese. They improve the bioprotective effect of fermentation against spoilage from yeast and mold, improving quality and shelf life.
Optimal performance in variable environments
In addition to tackling food waste by addressing the problem at its source, this new generation of FreshQ® enables the dairy industry to level up by offering producers the following benefits:
- Less post-acidification impact at accelerated temperatures during distribution or in circumstances involving long holding times or slow cooling
- Improved sensory fit compared to other food cultures with bioprotective effects
- The same best-in-class bioprotective performance producers have come to expect from the FreshQ® range
“We are particularly excited about this launch because it makes the benefits of bioprotection accessible to a wider segment of the market,” continues Peter Thøysen. “As younger generations begin to run their own households and exert greater purchasing power, we expect the sustainability movement to gain momentum as they align their decisions on how to consume with broader values. We are delighted to offer producers a new option that makes it easy for consumers to reduce their footprint and lighten their impact, while still being able to enjoy the foods they love.”