New premium blends of the German-Danish cooperation are marketed under the BerryShield brand and contain all-natural prebiotic Sunfiber®
Taiyo, the German expert in natural dietary fibers, and Asiros, the Danish fruit powders specialist, have teamed up to develop and market a new high-fiber fruit powder range called BerryShield Premium Conventional and BerryShield Organic. The products can be enjoyed pure or processed in high-quality applications, and are aimed at companies in the nutraceuticals sector and the food & beverage industry in the EMEA region.
According to Mintel’s Global Food and Drink Trend Reports 2021, innovative food and beverage formulations that offer health benefits, as well as support mental and emotional wellbeing, are among the current mega trends. But in order to meet high consumer expectations, a product must contain top-quality, natural ingredients – such as dietary fibers – and have proven efficacy. “Taiyo and Asiros are pursuing similar goals by bringing products to market that are technologically convincing, and can offer added health value. In the collaboration, we combine our comprehensive know-how in natural plant-based premium ingredients,” said Dr Stefan Siebrecht, Managing Director of Taiyo GmbH.
Taiyo’s new range is based on its 100 per cent natural, ISO-certified dietary fiber Sunfiber® derived from partially hydrolysed guar gum (PHGG) and is completely water-soluble, and non-viscous. Furthermore, the positive influence of PHGG on digestion and lowering the glycemic index, along with its compatibility with a low FODMAP diet, is clinically proven. Asiros Nordic A/S is a certified producer (FSSC22000, organic, kosher) of organic and also conventional products from natural raw fruits and plant-based ingredients. To guarantee consistently high quality, the harvest comes exclusively from Danish and European contract farming. Asiros creates the innovative blends that combine the benefits of water-soluble, non-viscous fiber with the natural effects of individual fruits, in different quality grades. “We are very excited about our cooperation with Taiyo GmbH and the creation of innovative prebiotic juice powders made with Sunfiber®,” announced Carsten, Aalund COO/Commercial Director of Asiros Nordic A/S. The first high-in-fiber BerryShield Premium Conventional and BerryShield Organic products, which will be launched on the market this summer, come from the lesser-known berry varieties Tartcherry, Elderberry and Lingonberry.