The market for products in the health and wellness category is growing globally. With a projected annual growth rate of 11.5% from 2020-2024, Middle East and Africa is expected to exceed the global growth rate (Euromonitor International).
There are a variety of ways in which dairy companies can meet the growing focus of consumers on a healthy lifestyle.
During the webinar you will be inspired on how to improve your business by using our whey- and milk-based ingredients to meet the health trend with offering new:
- Protein-enriched products
- Natural, healthy and organic line extensions
- Flexitarian options