Malaysian companies under the national trade promotion agency, Malaysia External Trade Development Corporation (MATRADE) is all set to participate in the world’s largest F&B show, Gulfood in Dubai. A total of 85 prominent Malaysian companies and 5 government agencies will take centre stage at the 5-day event showcasing frozen foods such as ready-to-eat meals, spiced fish and chicken, ethnic or traditional cuisine, instant powdered juice, food ingredients, beverages, confectionary, sauces, healthy and organic foods among others.
UAE’s vibrant economy and growing tourism sector has created a strong appetite for diverse international cuisines. Malaysian halal food with its unique blend of flavours and spices, is becoming increasingly popular in the UAE. The collaborative effort by the government agencies underscore Malaysia’s commitment to showcasing its diverse and innovative F&B industry on the global stage.
Malaysia’s exports of processed food to the UAE has been steadily increasing. In 2023, it reached AED460.4 million. “Stringent quality of Malaysian products coupled with demand for healthy and functional food has contributed to the sterling trade performance,” according to Megat Iskandar, Trade Commissioner of Malaysia to the UAE.
Malaysia is moving towards organic farming. Besides organic products, health foods include low caloric, fibre/nutrient enriched products, fruit juices and herbal products. New products using Malaysia’s traditional herbs and resources are continuously being developed for global markets. ‘Today’s consumers seek convenience, variety, and healthier options. To meet these changing demands, Malaysian companies are encouraged to stay abreast of consumer trends and prioritise customer feedback.’
Along with the conventional retail sector, the e-commerce in the UAE is growing rapidly, providing new channels for Malaysian food producers to reach consumers. ‘Malaysian companies are keen to take advantage of this growing sector’ according to Megat.
A number of SME’s will be participating in this year’s Gulfood show. With extensive range of export-ready F&B products, Malaysian SME’s are ready to penetrate the global market. In pursuit of business expansion, MATRADE continues to assist SMEs to become new exporters and to scale up the existing exporters through various facilitation initiatives, including capacity building programmes, exporters customised programmes and various trade promotion activities, according to Mr. Megat.
